Promotion

After the division of roles I as assigned the area of promotion.

The first thing to consider was our audience, after many dissuasions with Adam an James we drew the conclusion that our primary target audience would be 18 to 30 year olds as they have no problem bringing in younger audiences due to there extensive programs working with schools in the area and already have a large influx of older visitors

The second thing to consider Is where to find those people ?

Possible advertising opotunityes

· Posters

· Billboreds

· Flyers

· Local paper

· Museum website

· Plymouth events websites and forums

· Banners pop ups

· In and around local university’s

· Radio

For the proposes of this project I decided to produce a leaflet based on the British art show sevens family adventure pack I choose this forma because is it compact yet has a large surface area and six large area to be filled.

The imagery of both the leaflet and flyer will be produced by Pippa they will depict one of the muses

flyer design work can be found in purple folder.